브랜드 인사이트
구매평·리뷰 마케팅의 벤치마크 데이터와 실행 노하우. 08liter가 캠페인을 직접 운영하며 쌓은 기록을 정리해 공개합니다.
총 4개의 글
- 가이드2024.12.09
SEO vs. Influencer Marketing: Choosing the Right Strategy for Your Brand
SEO builds compounding, long-term organic traffic; influencer marketing drives fast awareness and trusted conversion. They are complementary, not competing. This guide explains when to lead with each — and how to combine them.
08liter Insights· 2분 분량 - 트렌드2024.10.22
8 Global Marketing Trends for Korean Brands in 2025
In 2025, Korean brands going global should focus on short-form video, micro-influencer seeding, UGC at scale, localized creators, and review-driven conversion. These eight trends shape how K-brands win attention and trust in overseas markets.
08liter Insights· 2분 분량 - 벤치마크2024.05.02
How a Korean SME Reached #1 in Amazon Beauty: The Strategy Behind It
A Korean small-and-medium beauty brand reached #1 in its Amazon category not through heavy ad spend but by combining influencer seeding, a dense base of authentic reviews, and tight feedback loops between content and product. Here is the repeatable playbook.
08liter Insights· 2분 분량 - 트렌드2024.03.20
In the AI Era, Surfacing Real Reviews Over Fake Ones
As AI makes fake reviews cheaper to produce, the brands and platforms that win are the ones that verify and surface authentic reviews. Verified purchase signals, creator accountability, and review provenance are becoming core trust infrastructure.
08liter Insights· 2분 분량
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